Why the digital experience can make or break your business

10 tips to enhance your company’s digital success

A customer focussed digital orientation is required to succeed in today’s customer centred digital age, ‘where customer obsession is the new frontier of competitive differentiation — scaled and fuelled by customer insights’.

Forrester has reinforced this trend in their Top Technology Trends for 2014 to 2016 report, which states that  ‘A great digital experience is no longer a nice-to-have; it's a make-or-break point for your business as we more fully enter the digital age.