How innovative are you?

Innovative Business Decision Maker Guide

It is no secret that innovative behaviour leads to success, but why do we sometimes find ourselves resisting innovation and change? Taking a step outside of our comfort zones can be uncomfortable but is usually worth it. This guide goes through different characteristics of innovativeness, so you can see where you fall on the innovation scale.

Learn more in our guide

In this guide, we define innovation, go through the five different types of business decision makers, (innovators, early adopters, early majority, late majority, and laggards), and give advice on how to become more innovative.

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